— H&M (@hm) July 17, 2013
H&M just posted the following Tweet to our ad network, saying that the H&M Online Store is now set to open next month.
Dare we believe them?
The H&M twitter feed originally announced the launch of the H&M e-commerce platform way back in 2011. Then earlier this year there were loud rumblings that the H&M online store would launch in mid-June. Most recently, H&M announced their next designer collaboration with Isabel Marant will launch in November of this year, noting that the collection would be available for online purchases.
Let’s all keep our fingers crossed that August – next month – is FINALLY the month H&M gets their act together and gets this online store open!!