Today I have my first truly bad review of a subscription box. The honor belongs to 12Society, a subscription box for men. Per the website, 12Society boxes cost $39 per month and will contain at least $125 worth of products. As I opened the August box I realized that the products included didn’t come anywhere close to the $125 threshold.
Here’s what was included:
- 12Society T-Shirt – no idea what the retail value of this would be, but since it’s a mass-produced tee used for advertising purposes I’m going with $10
- Pop Phone – one of the big hand receivers that you can connect to your iPhone. According to the descriptive booklet, Nick Cannon (aka Mr. Mariah Carey) SWEARS by his Pop Phone. (Ok…) Some sites sell this phone for $30, but Overstock.com currently has them for $13.99.
- Five Four T-Shirt – Five Four is a clothing company for men and this tee just has the Five Four logo on it. I’m sure they sell this tee for $40+, but there is nothing exceptional about a branded tee and I’m going to again say the value of this is $10.
- Happy Socks – the colorful argyle Happy Socks were fun! It appears the retail price is about $12.
- Malin + Goetz Rum Bar Soap – in the video I say $10 is far too much to pay for a bar of soap, but that’s exactly what this soap costs.
In the video I tally up the approximate cost of each item and go with a very generous $70 retail value for this box, though it actually appears to be about $50. (I know the site would argue that the tee’s are worth more, but I’m not budging on their $10 value. They are JUST logo T-shirts and cost nothing to make.)
Luckily, it appears that 12Society has a return function on their website so I definitely plan on returning this box and canceling my subscription. They could perhaps woo me back with better items or by lowering the price. Based on what I received I would pay no more than $20 for this box. It feels like the group of celebrities that got together to form this box are banking on people buying whatever they put out there, and aren’t really trying to put together a quality box. The most laughable item was the Pop Phone. I have nothing against this item, except for the fact that it has been on the market for nearly two years now. Nick Cannon/12Society couldn’t have found something a little more current to include?
Have any of you tried 12Society? If so, I’d love to hear your thoughts!
If you’re interested in other sites like 12Society, be sure to check out our full list of subscription boxes for men!