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A Subscription to 12Society is Not Worth the Expense

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I think we’re reaching the point of saturation in the subscription box market. I haven’t been as thrilled with some of the newer boxes I’ve been seeing, and I’ve noticed that some of the sites have started shutting down. Sometimes, there can be too much of a good thing.

Today I have my first truly bad review of a subscription box. The honor belongs to 12Society, a subscription box for men. Per the website, 12Society boxes cost $39 per month and will contain at least $125 worth of products. As I opened the August box I realized that the products included didn’t come anywhere close to the $125 threshold.

Here’s what was included:

  1. 12Society T-Shirt – no idea what the retail value of this would be, but since it’s a mass-produced tee used for advertising purposes I’m going with $10
  2. Pop Phone – one of the big hand receivers that you can connect to your iPhone. According to the descriptive booklet, Nick Cannon (aka Mr. Mariah Carey) SWEARS by his Pop Phone. (Ok…) Some sites sell this phone for $30, but currently has them for $13.99.
  3. Five Four T-Shirt – Five Four is a clothing company for men and this tee just has the Five Four logo on it. I’m sure they sell this tee for $40+, but there is nothing exceptional about a branded tee and I’m going to again say the value of this is $10.
  4. Happy Socks – the colorful argyle Happy Socks were fun! It appears the retail price is about $12.
  5. Malin + Goetz Rum Bar Soap – in the video I say $10 is far too much to pay for a bar of soap, but that’s exactly what this soap costs.

In the video I tally up the approximate cost of each item and go with a very generous $70 retail value for this box, though it actually appears to be about $50. (I know the site would argue that the tee’s are worth more, but I’m not budging on their $10 value. They are JUST logo T-shirts and cost nothing to make.)

Luckily, it appears that 12Society has a return function on their website so I definitely plan on returning this box and canceling my subscription. They could perhaps woo me back with better items or by lowering the price. Based on what I received I would pay no more than $20 for this box. It feels like the group of celebrities that got together to form this box are banking on people buying whatever they put out there, and aren’t really trying to put together a quality box. The most laughable item was the Pop Phone. I have nothing against this item, except for the fact that it has been on the market for nearly two years now. Nick Cannon/12Society couldn’t have found something a little more current to include?

Have any of you tried 12Society? If so, I’d love to hear your thoughts!

If you’re interested in other sites like 12Society, be sure to check out our full list of subscription boxes for men!

This Post Has 13 Comments
  1. I love your honest reviews! My Birchbox subscription is up and I’ve been scouring FF to figure out if I’m going to splurge on another subscription box!

    1. If you’re looking for a site similar to Birchbox, I highly recommend checking out Sample Society from It costs a couple bucks more than Birchbox, but I’ve never been disappointed. I never posted the review but last month I received a full-size bottle of Deborah Lippmann nail polish, which retails for more than the cost of the Sample Society subscription!

      1. I liked getting the Allure subscription from Sample Society, but I cancelled after two months since the items were small and I’m tired of getting so many cleansers. I think the Allure Access boxes with full size products is a better deal.

  2. this is the dumbest review I have ever read in my life. You have no idea about how to properly allocate retail value for any sort of fashion items. And the title is the box is not worth the expense? You just said in your review that at a minimum the box is worth $50 and you only pay $39, how does that math work? Not to mention the fact you ascribe no value for the FREE shipping thats included for the box. If there is anything worse than the proliferation of subscription box services, its the proliferation of ridiculous review bloggers who have no idea what they are talking about.

    1. Do you work for 12Society or something? You sound way to butt-hurt for just a random reader of this review….just a thought.

    2. My assertion that the box is not worth the expense is based on the fact that according to the 12Society website you will pay $39 for a box containing at least $125 worth of items. There is no way the items I received were worth $125. And no, I don’t include a value on free shipping. Almost every other subscription box includes free shipping, so this isn’t a novel idea. Besides, the box weighed 2 pounds, at most, which means shipping would cost no more than $10.

      I admit in the review that there may be more value to the tee shirts than what I allocated, but at the end of the day they are just two logo tees, neither of which are sold at retail locations which means I could not get a proper sense of what their retail cost is – though that still wouldn’t account for their true value.

      Sorry to have upset you with my review. I try to be as honest as possible and I stand by my assertion that this box isn’t worth the $39monthly price tag.

    3. This person clearly works for 12Society because no reasonable person would get that angry over a negative review of something they don’t have a vested interest in.
      So are you saying that these bloggers shouldn’t review the product? If not for these bloggers I would never have heard about this company. Part of the review process is to assert opinions about the product, you can’t expect the reviewers to only post glowing reviews. If my theory is correct and you do work for the company then maybe you should look at this review as a learning experience and strive to improve the product rather than throwing a fit over a negative review. If I am wrong and you are just some person getting furious over the negative review of some product then I just don’t know what to say to you because you are weird.

  3. I agree with your review. I’ve seen videos for unboxings on youtube, and this service really seems to be full of crap. $10 is perhaps even generous for plain branded t-shirts. Sure, they cost more, but to me, they aren’t “worth” more. None of those items seem that great to me except maybe the soap, which is not good considering that the box costs $39 – that’s a lot of money to spend on something that’s hit or miss.

  4. I just saw that my credit card was charged $79.00 for this months 12Society box. I was not notified by 12 Society that the price had gone up. I have received 2 or 3 boxes from 12Society in the past and agree with the review that the value of the box is lower than what the site claims. I have not received the box yet, but 79.00 is a lot of money. This will probably be my last box by them. 🙁

    1. I made a mistake earlier, my card was charged $78.00 for the 12Society box. But now I just looked at my statement and it looks like they put the $78.00 back on my charge card. Did not receive the box this month. Does anyone know what is going on? Weird —– huh?

      1. That is weird Cindy! Did you reach out to 12Society to see what is going on? It’s definitely not good when your card is getting charged…even if they do reverse the charge! Let me know what happens!

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