Media Kit

ABOUT

Lisa KoivuLisa Koivu launched Shop Girl Daily (formerly FantabulouslyFrugal.com) in March of 2009. What originally began as a fashion-centric alternative to the many deal and coupon blogs she frequented has expanded into an all-inclusive shopping and fashion blog that focuses primarily on women.  ShopGirlDaily.com includes everything from the latest styles and trends for women to new and exciting clothing brands for children. Other topics covered include weddings, beauty, home, travel, and literature.

In addition to ShopGirlDaily.com, Lisa is also a freelance writer and the founder of OhSheBlogs.com. In the past, Lisa has written for About.com and U.S. News & World Reports Frugal Shopper Blog.

Lisa lives in the Chicago area with her husband, son, daughter, and two pups.

Contact: Lisa@shopgirldaily.com • Skype: Lisa_Koivu

READER PROFILE

Shop Girl Daily’s readers are primarily college-educated women between the ages of 25-34. Our readers are primarily from the United States, with the largest percentage of our readers coming from California, Texas, New York and Illinois.

Blog Statistics

90-day users average: 62,000 unique visitors; 65,000 sessions

Social Media

In addition to this website, we have a large and active social media presence on the following channels:

Instagram: @shopgirldaily (28,800 followers)

Pinterest: @shopgirldaily (13,300 followers)

Twitter: @shopgirldaily (9,200 followers)

Facebook: /shopgirldaily (7,400 followers)

YouTube: Shop Girl Daily (938 subscribers)

SELECT PREVIOUS PARTNERSHIPS

Throughout the years, we have had the opportunity to partner with many great brands on campaigns both big and small. Just a few of our previous partners include:

• American Express

• Sleep Number

• Kohl’s

• Aveda

• Baby Babbleboxx

• Gwynnie Bee

• Ebates

• MGM Grand Detroit

• Upromise

• PÜR Cosmetics

• Neighborly

We Have Been Featured On:

Refinery29 • CBS Money Watch • L.A. Times • The Huffington Post • Chicago Tribue • AOL Daily Finance • U.S. News & World Report • About.com